Getting a public relations campaign or program off the ground can seem an overwhelming task. This updated edition of "Planning and Managing Public Relations Campaigns" describes how to initiate and manage a program to benefit both the organization and its clients. Practical and easy to read, the boo[...]

"Backgrounds and Contexts" includes a wealth of archival materials, among them previously unpublished correspondence with Thomas Niles and Alcott's own precursors to Little Women. "Criticism" reprints twenty nineteenth-century reviews. Seven modern essays represent a variety of critical theories use[...]

Sandra Herbst explains in the foreword to Setting and Using Criteria that "when teachers work not only to share the learning destination with their students, but to identify what quality evidence of learning looks like en route to the learning destination, then students have a much clearer picture o[...]